A connected brand experience

In delivering this integrated suite of communications, we provided content development, design, and production. Notable features within the project included the scripting, storyboarding, art-direction and editing of a new corporate movie and series of management interviews for the website.

We have continued to provide best practice advisory to Rank on its sustainability reporting. In anticipation of incoming regulation on sustainability disclosure, we carried out a double materiality assessment. This not only enhances the Group’s ability to manage sustainability risks and seize opportunities, but also positions Rank effectively to meet future regulatory requirements. The in-depth assessment considered both impact materiality and financial materiality, thereby assessing the Group’s impact externally on society and the environment, as well as the financial implications of identified risks and opportunities for the business.

Burson Buchanan has also supported the Group in the development and articulation of its Net Zero Pathway, as well as continuing to deliver its mandatory reporting on climate-related governance, strategy, and risk management.

The team worked with Rank to develop a new concept for its corporate website that reflects the Group’s purpose, ‘to excite and to entertain’. Video interviews with key members of the team helped deliver Rank’s story in a dynamic and accessible way, whilst the new design puts Rank’s brands front and centre. The Annual and Sustainability reports reflect this elevated design, providing a cohesive reporting suite.

This communications programme has provided Rank with a progressive platform of consistent corporate information to engage audiences across a range of channels.