Afentra plc

Creating a new African independent focused on value driven growth

Oil & Gas

LSE Listed

UK & Africa

Financial communications
ESG advisory
Brand development
Annual report advisory
Website communications

Buchanan Team

Ben Romney Chris Judd Kerrie Palmer

Appraising

Afentra was formed in May 2021 utilising Sterling Energy a dormant Oil & Gas company that was effectively a cash shell.
The new management came on board with an energy transition strategy and commitment to build a highly responsible business focused on value creation for all stakeholders.

Burson Buchanan was tasked with a full re-positioning of the business, including the definition of a revised investment narrative, creation of a new identity that was fit for purpose and the development of an effective communications programme.

Burson Buchanan conducted an initial workshop to explore the company’s evolving proposition and sought to capture this in a clearly identifiable way. This included:

Re-naming of the business and creation of a new brand identity to reflect their sustainable strategy and a responsible African energy transition
Ensuring that ESG themes were at the heart of that proposition
Build and delivery of a new corporate website and investor presentation
Generation of positive media coverage of the re-launch

Given the timescales necessary to complete the deal, this programme was completed within an accelerated 8-week timetable.

ELEVATING

Burson Buchanan crafted a bold new narrative that focused on the requirement to see a responsible and just energy transition for Africa. These embedded themes stimulated a pragmatic debate around these critical aspects of climate change, and enabled Afentra a degree of ownership around the energy transition topic.

An authentic ESG culture underpinned the foundations of the company launch, recognising what a critical component this would be in fulfilling the company’s growth objectives in the face of challenging headwinds for growth E&Ps seeking to access capital.

AMPLIFYING

Burson Buchanan supports the Afentra team in the messaging around being a company with sustainable development and shared value creation at the heart of its proposition.

Through 3 major transactions offshore Angola during 2023 and 2024 Burson Buchanan has ensured that this value driven growth narrative is effectively communicated through targeted engagement with analysts, investors and media engagement.

An authentic ESG culture underpins the foundations of the company, it is a critical component in fulfilling the company’s growth objectives in the face of challenging headwinds for growth E&Ps seeking to access capital.

“We have worked with Burson Buchanan since the launch of Afentra in 2021, initially supporting the branding and launch and then communicating the value accretive nature of our initial three transactions in Angola. Their team is very professional and enjoyable to work with, and their ability to serve as a one-stop shop for all our requirements is a key factor in our decision to work with them.”

Paul McDade, Chief Executive Officer, Afentra plc

Burson Buchanan continues to generate supportive media coverage that positions Afentra as a responsible operator capable of capitalising on the unique sector trends and supports ongoing corporate disclosures through reporting and digital channels.

Burson Buchanan has helped establish and grow the profile of Afentra amongst its target stakeholder audiences – that includes industry IOCs/NOCs, African governments, investors, lenders, regional/international media and UK capital markets – to support the company’s long-term growth ambitions.

Get in touch to find out more

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Creating a new African independent focused on value driven growth

Appraising

ELEVATING

AMPLIFYING

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